![]() They have become a popular tool for video marketing due to their ability to effectively convey information, increase engagement, and improve conversion rates.Top 5 Tools to Create Explainer Videos Top 8 Explainer Video Styles Explainer Videos for Video MarketingĮxplainer videos are short animated or live-action clips that provide a simplified explanation of a product, service, or concept. They will do that because you’re providing useful information to them. This will make your audience stick around longer to hear what you have to say. In the engagement stage, the key is to inform and share useful knowledge that centers on your products. You also need to describe how your product/service would help potential consumers resolve their issues. In the brand awareness stage, an explainer video should only share information about your company. Explainer Videos in the Engagement StageĮxplainer videos are a universal type of video content, but it’s more effective to specifically create different videos for each stage of a buyer’s journey. Only 3% of consumers say that they would never share a branded video under any circumstances. If a video is informative but not entertaining, only 65% of users will share it.Īnd if you think getting people to share a branded video is difficult, think again. So, the key to getting easy shares on social media is making an explainer video entertaining.Īs many as 76% of users say they would share a branded product/service video with their friends if it was entertaining. The main challenge in creating awareness is getting as many views and shares as possible. Hence, you spread out information about your company and how your products or services can solve your potential customer’s problems. The top of the marketing funnel is where you need to create brand awareness for your company. Here are some of the best explainer video use cases along with the best tools you need to consider using. You can always add social proof to the visual of the explainer video. What about generating leads? Oh, those smaller, digestible chunks of information appeal more to audiences.Īnd making people purchase? Sure. You can use this type of video from the top of your marketing funnel all the way to the bottom.Īttracting more audiences? Those endearing animated characters can tell a great, memorable story. They also serve another purpose, and they’re pretty much versatile too. Understanding explainer video use cases can help you improve your overall marketing campaigns.Įxplainer videos are known for being content whose sole function is to advertise a business’s product or service in an explanatory way. ![]() 6 Closing Thoughts: The Video Production.5.10.2 Introducing a New Company Policy.Explainer Video Use Cases for Internal Company Training 5.9.3 Twitter Native Advertising Platform.Explainer Video Use Cases for Online Advertising Campaign Explainer Video Use Cases for Content Marketing Enrichment Explainer Videos Use Cases for E-Commerce Product Showcases Explainer Video Use Cases for Instagram Marketing Explainer Video Use Cases for Facebook Video Marketing Explainer Video Use Cases for Email Marketing Campaigns Explainer Video Use Cases for Landing Pages Explainer Video Use Cases for Conventions Explainer Video Use Cases for Presentations 5 Explainer Videos Use Cases in the Purchasing Stage.4 Explainer Videos for the Lead-Nurturing Stage.2 Explainer Videos in the Engagement Stage. ![]() 100+ Explainer Video Companies List of video companies around the world.YouTube Marketing Guide Effective YouTube strategies.Explainer Video Guide The definitive guide to explainer videos.Downloadable Ebook Get in-depth marketing resources.45 Explainer Video Examples Best explainer video examples.Video Marketing Guide Improve your video performance.Breadnbeyond Blog Digital marketing tactics that works.see all Product Demo Videos - By Industry.see all Employee Onboarding Videos - By Industry.see all Customer Service Videos - By Industry.see all Customer Onboarding Videos - By Industry. ![]() Launch Build excitement for your new product.Educate Help viewers learn and understand.Conversion Turn visitors into qualified leads.
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